Overseas LED lighting market

First, talk about the international economic situation

 

New features, new trends in global trade is still hard to turnaround

 

"Entering 2016, the developed countries lack effective means of promoting economic, developing countries are facing multiple pressures with economies in transition." During the international economic situation analysis, SUI Shi Rong Yuanzhang in 2014--2017 world economy GDP growth trend comparison chart ( Figure a) as a basis, noting that in 2015 the global economic slowdown phenomenon, return on capital is significantly reduced. According to International Monetary Fund statistics show that: in 2015 the world economic growth of 3.1%, the lowest growth rate since 2009. Enter 2016, the world economic recovery continued weak pattern, the dollar increased uncertainty in the process of raising interest rates, geopolitical risks rise, global trade is still difficult to get rid of the dilemma.

 

 

 

 

So, the current world economic development in turn what new features and new trends?

 

In this regard, he believes that "the new features of the current world economic development, is the first in the 4.0 era to optimize the allocation of global resources elements with the 4.0 era of globalization, elements of global trade and investment, money, information, technology and other market mechanisms the role of being the most efficient places toward industrial transfer and recombination elements. at the same time, innovation-driven strategy will become the new engine of global economic recovery can be expected, the Internet, networking, robotics, 3D printing, artificial intelligence, new technologies for space navigation, biomedical and other emerging, will make the world economy to find a new breakthrough in the direction. China is currently promoting the "Made in China 2025", to promote the "Internet +", "double hit", etc., it is to in the future in innovation-driven economic strategy of the outbreak of a new vitality. "

 

New trends can be reflected mainly in three aspects, one is the slow recovery in developed economies such as the US economic recovery is slowing, the euro zone economic recovery difficult, greater pressure on Japan's economic rebound. According to statistics, in 2015 the US GDP growth was only 2.4%, consumer spending appetite; 19 country eurozone GDP growth of 1.6%, CPI and PPI both depressed; Japan's economy grew 0.5%, IMF more 2016 Japan's economic growth of 0.5%, 2017 of -0.1%.

 

The second is the emerging economies become the new hope for global economic growth, the emerging economies of Asia as the most concentrated areas, overall still maintain a rapid growth momentum, economic growth in developing countries in Asia in 2015 reached 6.5%, to world economic growth the contribution rate of 44%. Third, China is leading the world economy is still an important force for economic growth. As the world's largest trading nation, Chinese companies have begun to global allocation of resources. 2016 January-February Chinese non-financial overseas direct investment grew 71.8%, foreign investment has far more to attract foreign investment. In addition, under the "one belt, one road" strategy, China and docking along the more than 60 national projects, strategies and programs are also expected to make substantial progress.

 

Second, talk about the size of the global LED lighting products demand

 

LED home lighting market will become a major application

 

Learned from the current world economic situation after the macro, Sui Sai Wing moving their focus to lead the global LED lighting products demand scale industry professionals the most concern. He explained that, according to relevant market research firm estimates: 2015 World LED lighting market size of $ 25.7 billion. From the global LED lighting market share (see Figure II) can be seen in statistics, mainly by Europe (23%), China (21%), US (19%), Japan (9%) divided.

 

In addition, can also be seen from Figure II, including other emerging markets in Asia, the Middle East and India, and Latin America can not be underestimated, possession of up to 28% market share in these countries and regions in the number of population, promotion of policies to promote the project etc., driven by large expected future market prospects, which no doubt is quite noteworthy. According to him, in fact, export market in Guangdong Province are also several areas.

 

 

Sui Sai Wing pointed out, LED lighting penetration will accelerate the increase, from 2016 and 2020, major global LED lighting market penetration comparison (see figure III) can be seen, the major markets in 2016, LED home lighting penetration rate of 48.3% year on year increased by 12.8 percentage points; commercial lighting penetration rate of about 36.6%, up 3.6 percentage points upgrade; industrial lighting penetration rate of 18.7%, up 2.5 percentage points; municipal lighting penetration rate of 52.2%, up 5.5 percentage points upgrade; special lighting penetration rate of about 66.1%, an increase of 13.4 percentage points. According to the study speculated, home lighting market will quickly open the 2020 LED market penetration in the home market will rise to 69.8%, home lighting market will be ranked as the main application markets LED lighting. "In current lighting market structure point of view, Thirteen Five began five years, it is home lighting to replace an important period."

 

 

Let's look at the global LED display market size changes (see figure IV), LED display market is a hot area LED backlight, with LED light penetration to enhance the current LED backlight has shown a tendency to completely replace the LCD TV and notebook computers ( see figure V). Data show that in 2016 the global market size of LED display for $ 16 billion, is expected in 2020, the market size of the global LED displays will reach $ 31 billion.

 

 

Third, the On LED Market Demand

 

Scale multinational continues to grow, the apparent gap between domestic enterprises

 

In the process of analysis for the major global markets demand, Sui Sai Wing in the United States, Germany, Japan, the Netherlands, India launched five countries described as an example.

 

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He explained that the world's single largest market in the United States, relatively speaking, higher than the US market profit margins than the domestic market, many LED 2015 total US market sales are $ 4.97 billion, is expected to total sales in 2019 reached 8.693 billion, an average annual growth rate of 15%. From the market segments, the 2016 US LED lighting products, LED display steady, light box signs sales volume reached 4.858 billion US dollars, respectively, $ 461 million, $ 396 million. "In the US market, LED lighting top ten brand sales currently no one is Chinese enterprises, which sells brand or focus on Philips, Osram and other local brands, and the US market, the top ten brand sales accounted for about 60% size of the market, so the domestic LED lighting entrepreneur should still want to see the gap between themselves and the international market. "

 

German LED market, which in 2015 reached $ 660 million, is expected in 2019 LED lighting market reached $ 1.39 billion, the annual compound growth rate of 21.75%. From this we can see that growth in the German market larger than the United States. Since the German car industry is highly developed, LED products in automotive applications occupy the top market segment. 2015 LED product sales volume automotive applications reached $ 361 million, which any connection with the world market leader in automotive lighting, OSRAM is German companies have a great relationship. German LED market is dominated by five major international brand factory control, they include Osram, Philips, Cree, Nichia, Samsung and other international giants also hard to find Chinese companies figure.

 

2015 Japan LED lighting market size of $ 970 million, forecast 2019 growth to $ 1.95 billion, an average annual compound growth rate of 20.38 percent, the growth rate stable. And different European countries, the Japanese industry's most widely used LED products, its sales volume is much higher than other applications for residential, commercial, etc. Still dominated by local brands in the Japanese market, the top five Nichia Corperation, Toyoda Gosei, Stamley Electric, Panasonic Corporation, Shrap Electronics Corp. and other Japanese companies, five companies LED products sales total market share of approximately 55%.

 

The Netherlands is one of the EU countries with the highest degree of popularity of LED lighting. The Dutch government vigorously use LED public lighting system, a high degree of public awareness of the LED. 2015 Netherlands LED market size of $ 262 million, of which LED lighting products, LED display, LED light box signs the market size were $ 244 million, $ 012 million, $ 005 million. A high degree of local recognition of the Netherlands Philips brand, Philips occupy more than 70% LED market share and become a veritable thriving. Thus, the difficulty of Chinese LED enterprises to enter the LED market, the Netherlands is relatively high.

 

Emerging market countries India LED lighting market showed a rapid growth momentum, market size in 2015 was $ 924 million, expected market size in 2019 reached 3.225 billion US dollars, the annual compound growth rate of 37.0%. Followed by the LED light box signage market, LED display market, the market demand is still far from open. Indian LED market dominated by foreign sales of international brands Philips, Osram, GE and other occupied. With the Indian government to actively promote LED lighting, the Indian LED market demand will continue to erupt, in the "area all the way" and other national strategies to advance, has the world's second largest population, a lower threshold of Indian demand continued to hit.

 

Fourth, talk about LED industry trends

 

New market opportunities will bring one hundred billion market size

 

Sui Sai Wing and LED industry development trend forecast. He said that the trend of technological development, should see the new materials, new technology innovation, upgrading of technology cross-border integration. The first is the third generation of semiconductor substrate LED technology, CSP flip technology matures, he was introduced to the Ministry of Science and in 2016 launched a special third-generation semiconductor materials, Guangdong Province will actively carry out work in this area. The second is energy-efficient LED lighting, light color quality and color characterization value is further enhanced. Lighting technology will be integrated with information technology depth, wisdom lighting technology matures. And ascendant Micro-LED technology, quantum dot light emitting technology, nano-light technology, light technology of graphene.

 

Sui Sai Wing said that with the integration of lighting technology and information technology depth, wisdom, illumination is gradually mature. After future LED technology is relatively mature, LED innovation the driving force from the following perspectives: intelligent lighting, visible light communication, plant lighting, UV LED and third-generation semiconductor materials, these technologies are expected to be a strong impetus to innovative LED five direction.

 

"We see the direction of these products are the next five or ten years new LED market trends, we believe that these directions will bring new market of more than one hundred billion." From the development trend of the market, the global LED lighting market growth is slowing, mainly due to the alternative light source products (including lamps, bulb) and other product prices fell sharply, as expected profits from the products, LED lighting market growth, lack of motivation. 2015 the global LED lighting market size of $ 25.7 billion, the growth rate dropped 24 percentage points from 2014. 2016 to 2017 the global LED lighting market growth is slowing and stable, some alternative source has been replaced complete, the market growth rate fell below 20%, and remained stable.

 

"To this end, we must look for new market opportunities," he said, "the development trend of the market, European and American markets continued fermentation, emerging markets have seen a good momentum of growth, through the ''64 points along the way national tracking studies, we can see in these markets, particularly in Egypt, Brazil, Poland, the opportunities in emerging markets very much, this is an exciting and encouraging market opportunities. "

 

Such as emerging market countries in the Vietnamese market, with the rapid economic development needs, a huge demographic dividend, government policy support and other factors, take the "China - ASEAN Free Trade Area," China "along the way", which are the dividend policy, Vietnam LED lighting Market demand has great potential. The more closely in trade, China is a major importer of Vietnam's first LED lighting in 2015 from January to December in Vietnam imported Chinese market accounted for 99%.

 

Egypt, the Middle East and Africa's largest consumer market, LED market wide radiation potential. Egypt and the Middle East and Africa have a free trade agreement, LED products will radiate Middle East and Africa, moved the capital of Egypt, SEZs will boost infrastructure construction, the huge LED market demand potential. Year 2010 - 2015, Chinese exports to Egypt LED lighting products scale high-speed growth. In 2010 exports amounted to only $ 008 million in 2015 to grow to $ 128 million, year on year growth rate of 212.20 percent.

 

India is the second most populous country, the development of fast, large potential market demand. January-December 2015, India LED lighting products in importing countries, with China accounting for 75.4% of imports in the first row. In India LED lighting products imports, the front ceiling lights, LED panel lights, LED strip lights, lights accounted IV. Starting in 2014, China's LED lighting products export scale India surge in export value $ 371 million, year on year growth rate of 231.25 percent. 2015 exports amounted to $ 609 million the size of expected future export volumes will increase steadily.

 

As South America's largest transit country, the whole of South America about 40% of lighting products from Brazil, in addition to receive government support, as well as event driven, large market potential. 2015 January-December, the Brazilian LED lighting products in importing countries, China accounted for 51.2 percent of imports in the first row. Brazil imports LED lighting products, LED panel lights, projection lamps, LED bulb, ceiling lamp accounting for the top four. In 2010 the amount of 047 million US dollars export value, export scale in 2015 $ 553 million. Rising from past exporting countries ranked 20th through eight.

 

Domestic enterprises overseas expedition international market, exports have become increasingly frequent in the trend of international trade, patents and technical standards and other barriers to trade issues are also increasingly prominent. Sui Sai Wing said, "Our next step will be to study and the Department of Commerce on how to deal with future bottlenecks and export trade friction facing patent." According to its introduction, as the global LED industry, increasing competition for foreign competitors to withstand the impact of major global manufacturers have made power technology breakthroughs, occupied the commanding heights of LED technology. Market access for international companies to continuously improve technical standards and through cross-licensing each other to avoid patent disputes, forming a huge network of patents in order to achieve the purpose of controlling the market of the ecological chain. LED industry in developing countries in the future would like to high-end development, is facing great challenges to patents and standards and other trade barriers.

 

In the industrial development trend, along with the international transfer of industry to speed up, Chinese enterprises should also deepen the "going out" strategy. As an important manufacturing base for LED applications and the world's largest market, China has become the focus of international LED giant distribution market, and China are eager to "go out" share of the global market. Large international companies on the one hand, developed countries and regions, through mergers and acquisitions, restructuring, etc., and gradually the labor-intensive downstream sectors of the industry chain, the Chinese mainland and Malaysia and other developing countries and regions transfer, to achieve a unified global marketing strategy the upper, middle and downstream integration. For example the United States CREE, Taiwan billion light, Bai Hong, Osram and other industry leaders in the mainland to set up factories. On the other hand, China actively through cross-border mergers and acquisitions, overseas factories, project contracting and other means to "go out", leveraging the international market channels, existing international manufacturers of brand value, the core patented technology, to avoid the risk of intellectual property disputes, improve International Competitiveness. He then went to Guangdong LED business, for example, introduced the Chinese LED enterprises to go out of the location choice (see figure VI) and mode selection (see figure VII)

 

 

 

He said: "We want to see big international companies engaged in mergers and acquisitions, reorganization of the way, the middle and lower segments of the transfer, that Huawei recently relocated from Shenzhen to Dongguan, this thing in the industry caused great repercussions now a lot. companies are concerned, there are not more companies will go abroad, occupied by foreign market, which is also an important trade and investment development of the situation today, mainly through the period of time before the industry data, research and analysis, generally to show you developed and emerging markets LED analysis 2016, from which we can see, different markets have different needs, as these enterprises should aim at a good market, pinpoint their location and development of their own products. I I believe that in the next three to five years thirteen five, LED in this area in general, opportunities in export markets than the larger domestic opportunities, so we look forward to the future course of development, our business can export sector to achieve better results! "

 

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