Global Outdoor LED lighting and parking areas will reach $ 1.4 billion in revenue

Throughout the multi-line, diversified expansion penetration in each of these areas. 

 

Such as millet, not only do mobile phones, but also do TV, boxes, WiFi and smart bracelet; music, as not only do TV, boxes, also prepared to make mobile phones, cars; there are transboundary more powerful, such as clothing companies do finance, real estate, etc ... ... 

 

When many outsiders opportunistic grab LED lighting industry in the future may bring dividends, LED lighting around the main business companies are constantly expanding to break the soil. 

 

Is constantly expanding outward, to lose ground; or do the main industry and keep good core strengths in the field of market country in the process of enterprise development, specialization and diversification of the enterprise unavoidable problem?. 

 

"Diversity and unitization are mutually inclusive, or a complementary process. But in the end how to develop, which requires companies to do first positioning." An industry source said, only the first well positioned to have a post-by-step ideas and strategies to diversify if you choose to do, and then consider how to control the scope of its development. 

 

"For the lighting industry's current businesses, more should be insisted on their main business bigger and stronger, after all space lighting market already large, only in this space do good enough, have the strength to do the second area. "the source said. 

 

If you choose to diversification and expansion, then the business in the process of diversification, how should grasp the degree? 

 

In the lighting industry, there are many highly successful businesses in diverse business. Lighting currently occupy the leading position as an international enterprises such as Philips, Osram, GE and other companies are indeed a model of diversified business. They expand in other areas, did not affect the development of its main business. 

 

But there are also some large multinational companies in order to diversify risk, promising high growth in other areas, the use of business diversification strategy. However, due to stall too large or are not familiar with non-related fields, resulting in reduced income. 

 

Thus, the "downsizing" has become their choice. Such as Siemens recently withdrew from the appliance business, GE is also the home appliance industry sold to Electrolux, Sony cut its notebook business. 

 

In the LED industry will face the same situation, due to the influence of improper operation, lack of funds and other factors, the main industry diversification strategy did not share those concerns, but has become a drag on business, like Shenyang Fangda LED lighting business may not not forced to abort. 

 

"Corporate Diversification away, the most important thing is to do our best in order to see whether in this industry a. To enter the industry, if there is enough money, enough resources, channels, management can keep up, but also Some human and other factors should be considered clear. "the official said that in addition to that there is no conflict of different industries, can complement each other, if it is totally fighting alone will consume its own resources. 

 

"In the process of business expansion and diversification as well as a core of the problem is competition for resources could be extended to the field you want to enter, and that the most important factor is the brand extension force." This bit is said that if brand to show enough content and appeal in the industry or field of enterprise extending it, or will play a multiplier effect. 

 

Whether it is by means of capital operation merger integration make up their own short board, or in the extension of the existing business units, but also to explore new business models, or aspects, means LED lighting companies in the effort to strengthen itself in the enterprise toward the ten billion dream forward. Avenue on business expansion, diversification idea is good, but more should know "tailored." Otherwise, wanted to "do not mistake business" expansion, may choose the wrong direction, but really missed the positive industry.