How to develop the Russian giant LED lighting market?

       Although European and American LED lighting products in China is still the mainstream of export markets, and the BRIC countries and other emerging markets is increasing rapidly, which as the world's largest countries, Russia contains a huge potential. The second quarter of 2014, the Russian posture dark horse jumped more is the second largest export market for China's LED lighting products.

 

With the Russian government to ban incandescent, encourage the use of LED lighting and other energy-saving products implement related programs, Russia has great market space. Data industry bodies show 2013 annual exports of LED lighting products exports to Russia amounted to $ 227 million, an increase of 260 percent, while exports amounted to the first half of 2014 of approximately $ 327 million, an increase of up to 571%, while the Russian rocket the rate fell swoop leapt to China's second largest export market, accounting for about 9% of the total export value of China's LED lighting products in. LED lighting products in China export status of the BRIC countries is doing my arena boss, its market share in the BRIC countries is about 75%.

 

With the 2014 Winter Olympics in Sochi, Russia is about to end and hosted the football World Cup in 2018, the Russian government has allocated $ 25 billion to New nearly 30 large sports stadiums, the other face of the city update, upgrade infrastructure, roads and outdoor lighting retrofits, the athletes' village construction, hotels and tourist facilities upgrades and other large renovation projects are ongoing, substantial growth in demand for lighting products. Meanwhile, the Russian government has issued the relevant energy saving measures, such as the development of the "energy strategy to outline 2030", published out incandescent roadmap and other provisions in 2014 to ban all incandescent 25-watt or more.

 

Evgeny Dolin said that the current lighting production enterprises in Russia less, relatively low production capacity, technology development and style trends and other aspects of the product far failed to meet the needs of the Russian market now, most of the lighting equipment imported. According to statistics, the Russian LED lighting market share of about 14 percent, comply with the implementation of government energy-saving plan, the market share of LED and other energy-saving products is growing.

 

The author believes that these factors make our country strong growth for LED lighting products are exported to Russia, Russia will export Chinese LED lighting, a dark horse, will be aimed at export enterprises' new blue ocean. "

 

Evgeny Dolin admitted that Russia is now faced with many problems, including problems related to insufficient power supply, power source, etc. Russia needs a very powerful LED manufacturer, to help prop up the industry we hope that Chinese manufacturers to the Russian local development, in every market the product to be localized and local sales in Russia, the Russian government has a lot of support, China If companies come to Russia, you can easily develop their own ambitions.

 

Meanwhile, exports to Russia, the author analyzes the LED lighting product types showed that the first half of 2014, did not indicate the type of product is removed, the country exports to Russia up to the type of product is the LED light strip, export value accounted for about 30 percent, followed by the bulb and flat light, accounting for more than 15%, spot lights, explosion proof lights, tube lights were more than accounted for 4%.

 

Evgeny Dolin suggested that in order to better enter the Russian market, Chinese enterprises should consider the promotion and publicity of the brand, and products to meet the relevant industry standards, to understand the Russian companies is how to promote their own brands, they are how to go to show their highlights, to be adapted to local conditions to promote their brands, enhance the understanding of local consumer demand and the market, understand the environmental catalog issued by the State as well as Russia's own propaganda big highlights, so it can be better to enter the Russian market.

 

In addition, the author focuses on China's exports of Russian manufacturers of LED lighting products analysis showed that the first half of 2014, exports to Russia amount of the top 30 manufacturers, including wins SOLARPOWER, Rieter letter, cozy lighting, the days are lighting, electrical Huacai Lai was electronic, Hengdian in the state and so on.