China enterprises how to fight wars LED?

         Has experienced rapid growth and market capacity both fierce competition in 2014, for the LED industry, 2015 is still full of change and challenge.

 

LED lighting market continues to ferment the same time, industry consolidation, mergers and acquisitions wave intensified the price war after another, LED lighting business to blaze a new trail in the homogenization of competition in the industry; did not catch up with traditional electricity providers who train companies, and how to seize mobile providers, social electricity supplier opportunities to achieve new breakthroughs; standard optical components thriving, multinational, cross-border electricity providers to accelerate the pace of expansion, networking, speed up the development process plant factory, the global LED industry structure fission soon, what should China how to fight this LED World War?

 

LED channel beat'em

 

Electricity supplier VS traditional channels, one or the other or live in peace?

 

Right channel in the world, in 2014 in the LED lighting market penetration rising, while the traditional channel business for more intense competition for resources. Channel Conference, investment conferences everywhere in the country, more manufacturers representative issued a document called "individual dealers ignore ×× brand, loss of the main push of XX" in order openly declared its sovereignty on the dealer, the dealer enhanced control. But after all "temporary solution", with the advent of the era of LED lighting, balancing traditional lighting manufacturers and distributors of the original channel system is broken, channel information systems confusion, the original manufacturer of the channel control of many factors not established .

 

On the other hand, for the budding LED enterprises, channel speed is everything. So, coming quickly expand LED business channel battle, which to some extent favorable to its passage open, channel fast flowering, full swing, "looks really beautiful," but the ensuing capital consumption is serious, product follow keep up, a gradual loss of business and so on. July 2014, billion light illumination coaching and channels "Great Leap Forward" are not unrelated.

 

At the same time, the sudden emergence of the Internet economy, the traditional electricity supplier popular channels, social power, mobile electricity supplier, O20 hot, they are beginning to crumble channel structure of traditional lighting industry, the effect of the traditional model of centralized operations gradually decay, old patterns and not quickly open up the market, "Renduermai." Two-eleven hot sales, leaving the LED business are "envious." Or the traditional channel electricity supplier for large-scale channel adjustment is brewing firms, this is not just a channel strategy choice, it is a matter of survival.

 

LED road cutting plan

 

Lighting VS Pan lighting, Red or Blue Ocean Strategy predicament?

 

"Art of War" goes:. ". The enemy without fighting the soldiers, who are so good and good on the army attack plan, followed by cross-cutting, followed by the cutting forces, under siege," With the global "forbidden Bering" enter substantive stage, won the Nobel Prize in Physics blue LED, LED lighting demand boom was detonated, "price war", "patent war", "channel war," "war for talent" in full swing, LED enterprises on how the army attack plan?

 

Avoid the edge, force segments and perhaps a new way, opening up a new sky. Such as intelligent lighting, plant lighting, agricultural lighting, automotive lighting, FlashLED, UVLED, visible light communication and other areas, "more money, fewer people, speed to." Of course, you can not think, "How bold, there is much cake," these segments ", although easy to get involved, make money easy, all depends on the ability of everyone."

 

Said visible light communication, though, coffee shop each light bulbs can be connected to a wireless network, will be in the future is no longer a dream, but still need to address the limited current transmission rate of LED products, wireless networks can not pass through the wall and the line, visible light communication high cost, mass production is difficult. The plant lighting, according to statistics, the global LED Grow Light output in 2014 over $ 35 million, 2017 is expected to reach $ 300 million. GE, Siemens, Philips, Everlight lighting, Hongli Opto-electronic and other aspects of plant layout LED lighting, LED foreign plants also have a lot of plants, but the LED lighting market is not a plant, "You want to be able to enter into a" technical requires high initial investment and large, all companies need to be resolved first.

 

LED standards battle

 

VS whole lamp light assembly, Chicken or the egg?

 

As the saying goes: "third-rate companies dummies, second-rate companies to sell products, first-class companies to sell patents, super-class companies sell standard", who mastered the standards, who will be able to build in favor of their own "rules of the game", will have in the LED industry "the right to speak." Then, in 2014, LED standard sequence out from the "embedded LED lamps performance requirements," the national standard issued to the "ordinary non-directional lighting self-ballasted LED lamp specifications classification," "non-directed general lighting self-ballasted LED lights performance requirements "," double-side LED lights safety requirements "," double-side LED lights performance requirements "and other four industry standards promulgated, to GB committee started three LED explosion proof lights standard plan, as well as the EU LED explosion proof lights new energy efficiency standards formally implemented, a number of domestic and international standards have been landing LED lighting.

 

On the one hand, the introduction of a number of LED lighting standards for LED lighting market will play a positive role to regulate and guide. But on the other hand, careful you can easily find these standards are mostly concentrated in the whole lamp standards, and interchangeability standards for the industry, but only a few, and more concentrated in certain parts of the LED industry chain link, the same part of the same type interchangeability incompatible standards, and standards-making power is mainly controlled by the pace of development in the development has not yet formed a monopoly in the hands of a few large companies, standards or norms still keep up with the industry. Under the rapid development of LED industry, the upstream chip and component packages into mass production, its products will gradually standardize downstream applications based on product features, modular technology will also move towards standardization.

 

You might ask, the whole lamp standards and standard components, the pros and cons? But this is, first, the chicken or the egg problem. Why not learn the PC industry to standardize industrial middleware to promote LED lighting applications market towards the development of a common, interchangeable standards development?www.luxledchina.com